ASU : UNIVERSITY COLLEGE
Challenge
The website, relying on a wide array of resources and visual elements, lacked a cohesive visual identity. The overall user interface (UI) was a patchwork of different sources, creating a disjointed and unappealing look.
Solution
The planning process began with identifying the target audience. Using the gathered information, a simplified sitemap was created to help students and the general public navigate to the designated pages. A cohesive visual identity was established by using analogous design elements, ensuring consistency and increasing interest and appeal.
